Benefits of Search Engine Optimisation
Every year, SEO gains in importance for all business
models, search engine optimisation is a major factor to be considered when
developing a website that is looking to gain visibility, traffic and ultimately
sales.
Being well placed on page one of the google search engine
results pages (SERPS) for specific keyword phrases related to your business
types, helps build a reputation and gains exposure organically across the
search engines. If you’re looking to get ahead of the competition, we’ve noted
five important benefits of choosing SEO as a part of your digital marketing
strategy.
1: Obtain Customers
Why did you create a website? In all likelihood, it was to
reach out to customers – You should put together a structured plan to help
organise how you will develop and optimise your website to access more
customers using proven SEO techniques. When it comes to Return on Investment (ROI)
you are likely to find high competition from other competitors also looking to
garner traffic through the use of SEO Services, this is why a well-planned marketing
strategy is essential before throwing money at both pay per click (PPC) other
digital marketing concepts. As a business, an SEO-enhanced website that loads
quickly and is easy to use is creating the right environment to turn leads into
subscribers customers, and sales.
2: A Simple User Friendly Website for
All
Often, when discussing SEO, the topic leads to optimisation
for search engines. However, let’s not forget that the term originally also
included the process of improving the website for the experience of the users.
With a clean website that has clear navigation and relevant clear, concise,
quality content, you’ll be able to answer the questions of visitors helping to
make your site an authority in its field, this signals to the search engines
that your site is a valuable source of reference helping to push up its
authority within the eyes of the search engines, your website becomes more
valuable as a result.
3. How to Attract and Keep Visitor
Attention
Web surfers have a multitude of choices when surfing the
net for products or services, if you want to attract clients to your website
certain procedures need to be implemented making the visitor feel safe and
secure within a user friendly environment by gaining the visitors confidence
and providing quality informative content related to products or services being
offered. This in turn will help ensure the visitor does not leave your site
immediately keeping the bounce rate low.
Today 89% of all searches are through mobile on the go, the
priority of a website should be to
ensure it is 100% mobile friendly and fully responsive and works across all web
browsers, all pages on the website should load quickly and smoothly.
When taking payment
this should be set up on a secure server using https certification.
If your website is
optimised and the website of the competition isn’t, you’ll be able to exceed
expectations and have ‘first dibs’ on all customers looking for a service in
your niche.
4. Generate Exposure and Brand
Awareness
Why do you want
to get to the first page of search engine results pages (SERPs)? Very few
people tend to scroll past the first page; when was the last time you looked at
the second page of Google results, for example? Whether in a local search or global
search.
SEO if done correctly will boost your ranking and put your
business in front of focused prospective customers. Being visible at the top of
the results pages, imprints brand awareness subliminally in the mind of your
customers.
Conclusion
Failing to include an SEO Marketing strategy during the
development phase may give your competitors a huge advantage, if they have
already implemented a Digital Marketing Strategy!
Looking
for Advise or an SEO Marketing Plan
SeoGuru
are a Full Digital Marketing Agency providing complete SEO Services
which include, Pay Per Click (PPC), Google Ad-Words, Facebook Marketing, Search
Engine Optimisation (SEO), Video Marketing, Social Media Marketing, Content
Creation, SEO Friendly Web Design
Give
us a call today for a FREE consultation
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