How to find a Professional and Affordable SEO Services Company in London?

 Finding an affordable SEO Agency in London offering quality SEO Services is definitely possible, as there is a lot of competition out there, you will need to shop around and contact several SEO providers to find out exactly what their monthly charges are and what you will get for your money. Always spend time researching to find out what they offer and what they have achieved recently in terms of ranking and traffic for other clients.Does the SEO agency provide a monthly report, do they have samples of work of websites that are still ranking well within Google.

 

How will you know if you have been quoted too much or not enough from a poor service provider who just wants your business! Unless you have had several quotes you are not in a position to make a valued judgement, especially if there are elements within your current website that have not been developed correctly with usability and Google search in mind.

 

A website needs to be setup and optimised correctly right from the off, a website with poor coding, low quality content and bad backlinks will not only stop your website from ranking, but could cause the site to be penalised and removed from the Google index. If you are lucky enough to find a good developer who fully understands the fundamentals of search engine optimisation and how Google ticks, grab them, their a rare bred and worth their weight in gold.

 

We have a saying? You only get what you pay for, sure you can buy cheap SEO and internet marketing services, but chances are it’s going to take a long time to produce results, that’s providing you don’t get banned along the way.

 

We all like a bargain, SEO Agencies understand this and many offer very competitive pricing in-line with many of the larger marketing companies, because the competition is fierce,  this is where you can benefit and take advantage to get a great deal on SEO services.

 

You need to at least have a basic understanding of what issues your website may have, there are several good sites offering a free basic SEO audit, such as https://sitechecker.pro/ this site gives a lot of valuable information, it’s well worth checking your website before you approach or speak with an SEO Company.

 

Armed with information about any issues on your website will certainly help to determine which SEO companies are unscrupulous and which ones provide genuine useful feedback about what you really need or require, especially when it comes to coding,page speed and the quality of content on your website, this is the first step in any process  that should be undertaken before and type of marketing is started.

 

So what can an SEO Company do for a website?

 

Example: An established website that is under performing, loosing sales and does not rank as well as its competitors in the search engine results pages (SERPS) for the same keyword phrases may need an audit and even an overhaul. A good SEO company will firstly carry out checks on the website using  specialist analytical tools, this will check page load speed,accessibility of pages, quality of content and if the content is written and targeted, Meta information, number of pages, quality and number of backlinks, uniqueness of articles and much more, all of these factors should be covered if a Full Audit Report by any professional SEO agency, and is essential if your website has not had any SEO carried out for sometime,or if another provider has been working on the site.

 

A new provider should ask for any previous SEO reports, which can offer relevant information and may help to discover any underlying issues. An SEO services company should always  carry out these basic checks before any work is started, and a consultation should be held with the client, so both parties have a clear, concise strategy, which is not set in stone.If the results conclude that changes or adjustments need to be made, this is made aware to the client in the regular monthly reports they should receive.

 

Ranking a website for specific keyword phrases can be a lengthy process, this depends on many factors and most importantly, the keyword phrases selected, dependent again on the competition the website is up against.

Need a Professional SEO Services Agency for your Business

Looking for a Professional SEO Agency who offer top class SEO Services that can help kick-start your business, or is your website just in need of a boost in the Google rankings. Finding the right SEO marketing company can help to push your website to the top of the page in the (SERPS) Search Engine Result Pages.

 

There is a big choice of SEO Services out there for you to choose from,how do you know which company can achieve the right results for your online business? Do you look past the first 10 search results when viewing or looking for something specific online? If no!You have answered your own question, the same applies when deciding which SEO Agency to select, you only need to select an SEO Services Company that on page 1 in the Google results pages, think about it, if they can achieve good ranking results for their own website, then they must be worth considering.

 

Do you understand anything about SEO, do you know how search engine optimisation can help in a website's ranking performance, many small business owners who own an online business may have no concept of SEO or they have some understanding of the basic fundamentals that a website should possess to help it rank well,  if you are a busy website owner you may not have the time to get more involved with this important side of marketing! This is why it’s worth talking with an SEO services provider, ask questions, be honest about your expectations, if you really do not understand! Ask!Any good SEO Agency worth its salt, will be more than happy to answer your questions and give feedback as to what processes need to be implemented for your website to achieve good ranking positions on the major search engine, such as Google, Bing and Yahoo.

Before taking on a new client all SEO agencies would normally run a few simple checks on your website to determine if there are any major underlying factors that could issues then it comes to ranking your site in google

 

Over the last 3 years search engine bots have greatly improved there algorithms when crawling websites, they now store and send back hundreds of details about your website, from how many pages you have to the quality of your content, they are also smart enough to know if this content is copied, this data is passed back to google, and helps in deciding your importance(website authority) this ultimately will be one of many factors when deciding where your website should be placed within the rankings for keyword phrases found on your pages.

 

A website needs to be carefully optimised in line with search engine algorithms in order to do well within search, this is providing you have acquired quality back-links from similar niche websites.

 

Questions you should be asking an SEO Agency

 

1. Discuss exactly who the target audience is,your business needs and determine business goals?

2. Why does your current or new website need a Full Audit Report?

3.Domain name check?

4. Check web hosting provider is reliable!

5. Check website structure and architecture! (Report)

4.Check keywords used on each page and why to keep checking Keyword Ranking! (Report)

5. Do I need to improve, add or adjust my website content? (Report)

6. Why does an SEO company check Back-links? (Report)

7. Optimise Meta Tags, Titles and Descriptions? (Report)

8. Optimise H tag Headings(Report)

9. Optimise Text (Report)

10. Optimise Page URLs (Report)

11. Optimise Images (Report)

12. Find out what can give you an advantage over your competitor's and what strategies required

13. Mobile Friendly, page load time speed(Report)

14. Check for Sitemap? (Report)

15. Define exactly what will be required and define the initial costs and monthly cost

16. How do I know that the SEO is working for my website and check! (On-going Monthly Report)

 

What an SEO Company will do for your Business

Do you know what a SEO Services Agency does, to ensure a website is fully optimised for both search engines and online-visitors?

(SEO) search engine optimisation is a process of structuring your website to known rules required by the major search engines, by implementing these rules correctly in a logical order will help to ensure the website is seen by Google and web surfers as trustworthy and secure, with quality content provided on products or services for its web users.

Many online searches are done though mobile devices (On the Go), a website must load quickly and provide its users with valuable information provided through its content pages, this is where using an SEO services agency comes into it’s own, they understand what’s required for a website to score well within Google and how to keep the attention of its web visitors.

Web page content must captivate its reader and provide genuinely useful information, not drivel or page filler. Quality content holds it’s reader and brings them back for more, quality content also signals to Google what your website is about allowing it to be correctly indexed into the correct categories within the Google index.

Well-structured content is like a magnet to the web crawlers (Google Bots) that regularly crawl the internet, indexing every page they visit. By following these simple rules a website can be easily and quickly understood by all major search engines, helping to achieve dominance in the search engine rankings (SERPS), providing FREE organic traffic.

Google uses more than 200 rules for its calculations, one rule called bounce rate is worth a quick mention here

What is bounce rate?

Bounce Rate Example: A user visits your website landing page and exits directly from the landing page without visiting other pages in the website, this signals to Google that your website may not be focused enough for the user.  The more users that leave without drilling down increases your bounce rate, the higher the bounce rate the lower you score from Google.

A professional SEO Services Company understands that all businesses are different and have different requirement.  An SEO company will develop a set of strategies specifically geared to a company’s requirements following known search engine optimisation rules, they will define milestones and implement agreed SEO Service levels whilst monitoring results continuously ensuring that only minor changes or adjustments are required to page content to produce desired results.

Easy, far from it! The provider will have carried out an Audited Website Report to ensure a website meets all of the criteria stated above this is to ensure there are no underlying issues that may affect any ongoing SEO work which would affect website keyword positions. Then and only then after all issues have been resolved, will the experts put into motion the strategies that will produce required results as agreed with the client.

The client should receive an in-depth monthly report on all agreed strategic requirements, and rank positions for agreed keyword phrases.

Organic FREE Results can take between 4 months to 1 year dependent on the customers keyword requirements, domain age and quality of the website.

This is why SEO is important to a website, for that website to have a decent chance of appearing on page one of the search engine results pages?

An SEO Agency can help drive focused traffic to a website, just think about it, there are millions of web surfers searching daily for either information to their question, a solution they require, or a product or services to purchase.

FREE: Organic traffic provided by the search engines,approximately 90% o fall searches in googled on’t go past the 1^st page. This is why you need to be in the mix on the 1st page, along with your competitors

To summarise

An SEO company will review all types of digital marketing that can help drive focused traffic, whether free of paid, whilst developing an action plan to achieve these goals

How an SEO Company can improve a Websites Ranking:

If you do not know how a website receives their organic ranking position within the Search Engine Result Pages (SERPS), then read on:

An SEO Company or Agency employ professional people who are experienced in helping to progress a websites ranking performance, by optimising pages of a website,making them search engine friendly for the search engine robots to crawl, bots are small software applications that constantly crawl millions of website  pages every day. Optimising a website helps search bots categories webpages, index them into correct categories readily available to be displayed on a web searchers request.      

To get a website ranked at the top of the search engine results requires skill sets in several seo areas to achieve the desired results.

An SEO Companies would usually check the following whilst working on a website

•        Keyword Analysis:(Keyword Phrases related to your products or services)

•        Baseline Ranking Check: (Check Current Keyword Ranking before SEO Commencement)

•        Critical Website Analysis: (An overall check of all web pages, code, speed and security)

•        Back Link Analysis: This is critical, to check any previous work undertaken to weed out any google penalised links, poor quality links, un-themed (Unrelated) links etc:

•        Competitor Analysis: To review competitor on-page, there backlink structure and back link quality

•        Duplicate Content Check: Check content has not been used elsewhere, either on the site in question or across the internet on other sites

•        Google Penalty Check: to Remove any unwanted links deemed by google as poor and penalised

•        Canonicalization: A canonical html tag that signals to the search engines that a specific URL represents the master page copy. 

•        HTTPS Security Check: Google now view this as a must have and will begin using https as its newest ranking signal, its recommended using https for added website security 

•        Meta Tag, Header Tag, Title Tag, Alt Tag, Description Optimisation, Doc Type Check

•        Existing Page Content Optimisation Checks and Recommendations

•        Image Size Optimisation Check

•        Robots.txt File Check

•        XML Sitemap Check

•        Page Structure, Page Depth, Navigation Analysis & Recommendations

•        Internal Linking & Anchor Text Optimisation Check

•        Search Engine Friendly URL's (if mod rewrite used)

•        Website Speed, Page Load time, Page Size

•        Webmaster Tools - Crawl Error Resolution Check (Access to Webmaster Account Required)

•        Favicon, http Redirects, http Header Check

•        Domain Authority, Page Authority Check

These are some of the many Tasks done by an SEO Company during the course of the Project

A SEO Company may require access to the website admin panel to modify content, Meta tags, alt image tags etc, plus access if available to Google analytics and webmaster tools, if you do not have these in place these can be installed by the seo agency you employ

Introduction to On-Page SEO (‘SEO Basics)

As search engines have evolved its become increasingly important to develop a digital marketing strategy that works. SEO has become a fundamental part of any business plan.

SEO is an important factor for gaining positive results on the major 3 search engines. However, not many are aware that Search engine optimisation can be broken down into several areas. Namely, On-page SEO, off-page SEO.

What Does This Mean

Today, we’re going to assess the difference between the two and explain how on-page SEO works for your website!

On-Page SEO and Off-Page SEO

While on-page SEO assesses all the elements within your website structure - such as coding, technical set-up, user-friendliness, content, and more, off-page SEO is more interested in external factors such as link building, blog posting, video marketing, social media signaling, and other digital marketing techniques. Links from authority websites can be a great way to gain exposure leading to higher rankings.

Why Choose On-Page SEO?

While generating interest and sending people to your website is great, you’ll never see the best results if your website isn't fully optimised. Of the two, on-page SEO is the one in your control, you can create a website that is safe, secure fast loading and looks good with intuitive navigation, but unless you have informative interesting and useful content, who wants to be sent to a website with badly written content, right?

Three Elements of On-Page SEO SERVICES

Interesting and informative Content - When people search on Google, they’re looking for an answer. Can you provide this answer for them? With genuinely useful and relevant content, search engines will see your valuable input helping to push the site higher in the Search Engine Results Pages(SERPS), as long as your content is easy to read, has keywords, and is informative).

Technical Quality - Did you know you can block crawlers from reading your webpages? Without realising, all your hard work could be for nothing as the search engine struggles to index your web pages. We aren't saying you need to get a degree in coding, because people often over-complicate SEO. Instead, using WordPress and a few simple plugins will cover most of your requirements.

Perfect UX - In case you didn't know, UX stands for User Experience and it means that visitors to your site shouldn't need to click through seventeen pages just to find what they are looking for, a couple of clicks should take the visitor from one page to another, the design should also suit the brand (without causing difficulties for the user!).

By carefully planning and implementing your on-page and off-page SEO, there’s no reason why you can’t thrive in your niche!

Beginner’s Guide to SEO (‘WHAT IS SEO’)

In truth, SEO (search engine optimisation) is actually very easy to understand; it’s the process of improving search engine rankings. When searching specific terms on the likes of Google, you’ll be shown a handful of links they think is relevant to your search. For your own business to reach this shortlist of links, Google will consider relevance (your keywords and content) and authority (the number of links you have from other web pages).

Google’s Aim

When thinking about how to rank highly on search engines, we often forget about the perspective of Google themselves; they need to show the most relevant and authoritative links for all searched terms. If the user clicks on the first link and finds what they need, they’re more likely to return and Google has itself a regular user.

In recent years, ‘authority’ has been a big talking point for businesses and it starts with writing brilliant content. Over time, it’s hoped that others will link back to your content, share it on social media, and so on. As Google notices this, the content climbs the rankings because it’s providing value to users (it’s answering questions).

Our Simple Formula

To keep things simple, we recommend the following three steps;

1.      Write genuinely useful and engaging content that features the phrases and terms people use when looking for a service of your kind.

2.      Share the content (and make it easy for others to do the same!).

3.      Even if you think nothing’s happening, keep going.

If you were to speak with an SEO expert today about how SEO works, they would tail off into all sorts of science and confusing jargon. In reality, it’s all about making your website visible and allowing search engines to come across keywords and phrases.

Obtaining Links

While you’re in full control of the content, you aren't in control of who shares and links to your content and this is what worries many. However, natural links will come as you keep producing relevant and informative guides, articles, and blog posts. As time goes by, you can see which types of content get shared more than others and concentrate on these as you move forward.

Conclusion

Before getting started, do a little research and find what your target audience need and want. From here, you can optimise your website, create great content, and allow all readers to share with ease. As you become consistent and your brand becomes a reliable source of information, you WILL see results with your search engine ranking!

Why a Business Should Invest in SEO Services

Benefits of Search Engine Optimisation

Every year, SEO gains in importance for all business models, search engine optimisation is a major factor to be considered when developing a website that is looking to gain visibility, traffic and ultimately sales.

Being well placed on page one of the google search engine results pages (SERPS) for specific keyword phrases related to your business types, helps build a reputation and gains exposure organically across the search engines. If you’re looking to get ahead of the competition, we’ve noted five important benefits of choosing SEO as a part of your digital marketing strategy.

1: Obtain Customers

Why did you create a website? In all likelihood, it was to reach out to customers – You should put together a structured plan to help organise how you will develop and optimise your website to access more customers using proven SEO techniques. When it comes to Return on Investment (ROI) you are likely to find high competition from other competitors also looking to garner traffic through the use of SEO Services, this is why a well-planned marketing strategy is essential before throwing money at both pay per click (PPC) other digital marketing concepts. As a business, an SEO-enhanced website that loads quickly and is easy to use is creating the right environment to turn leads into subscribers customers, and sales.

2: A Simple User Friendly Website for All

Often, when discussing SEO, the topic leads to optimisation for search engines. However, let’s not forget that the term originally also included the process of improving the website for the experience of the users. With a clean website that has clear navigation and relevant clear, concise, quality content, you’ll be able to answer the questions of visitors helping to make your site an authority in its field, this signals to the search engines that your site is a valuable source of reference helping to push up its authority within the eyes of the search engines, your website becomes more valuable as a result.

3. How to Attract and Keep Visitor Attention

Web surfers have a multitude of choices when surfing the net for products or services, if you want to attract clients to your website certain procedures need to be implemented making the visitor feel safe and secure within a user friendly environment by gaining the visitors confidence and providing quality informative content related to products or services being offered. This in turn will help ensure the visitor does not leave your site immediately keeping the bounce rate low.

Today 89% of all searches are through mobile on the go, the priority of a website  should be to ensure it is 100% mobile friendly and fully responsive and works across all web browsers, all pages on the website should load quickly and smoothly.

 When taking payment this should be set up on a secure server using https certification.

 If your website is optimised and the website of the competition isn’t, you’ll be able to exceed expectations and have ‘first dibs’ on all customers looking for a service in your niche.

  

4. Generate Exposure and Brand Awareness

Why do you want to get to the first page of search engine results pages (SERPs)? Very few people tend to scroll past the first page; when was the last time you looked at the second page of Google results, for example? Whether in a local search or global search.

SEO if done correctly will boost your ranking and put your business in front of focused prospective customers. Being visible at the top of the results pages, imprints brand awareness subliminally in the mind of your customers.

Conclusion

Failing to include an SEO Marketing strategy during the development phase may give your competitors a huge advantage, if they have already implemented a Digital Marketing Strategy!

Looking for Advise or an SEO Marketing Plan

SeoGuru are a Full Digital Marketing Agency providing complete SEO Services which include, Pay Per Click (PPC), Google Ad-Words, Facebook Marketing, Search Engine Optimisation (SEO), Video Marketing, Social Media Marketing, Content Creation, SEO Friendly Web Design

Give us a call today for a FREE consultation