As search engines have evolved its become increasingly
important to develop a digital marketing strategy that works. SEO has become a
fundamental part of any business plan.
SEO is an important factor for gaining positive results on
the major 3 search engines. However, not many are aware that Search engine
optimisation can be broken down into several areas. Namely, On-page SEO,
off-page SEO.
What
Does This Mean
Today, we’re going to assess the difference between the two
and explain how on-page SEO works for your website!
On-Page SEO and Off-Page SEO
While on-page SEO assesses all the elements within your
website structure - such as coding, technical set-up, user-friendliness, content,
and more, off-page SEO is more interested in external factors such as link
building, blog posting, video marketing, social media signaling, and other
digital marketing techniques. Links from authority websites can be a great way
to gain exposure leading to higher rankings.
Why Choose On-Page SEO?
While generating interest and sending people to your
website is great, you’ll never see the best results if your website isn't fully
optimised. Of the two, on-page SEO is the one in your control, you can create a
website that is safe, secure fast loading and looks good with intuitive
navigation, but unless you have informative interesting and useful content, who
wants to be sent to a website with badly written content, right?
Three Elements of On-Page SEO SERVICES
Interesting and informative Content
- When people search on Google, they’re looking for an answer. Can you provide
this answer for them? With genuinely useful and relevant content, search
engines will see your valuable input helping to push the site higher in the
Search Engine Results Pages(SERPS), as long as your content is easy to read,
has keywords, and is informative).
Technical Quality - Did you know you can block crawlers
from reading your webpages? Without realising, all your hard work could be for
nothing as the search engine struggles to index your web pages. We aren't
saying you need to get a degree in coding, because people often over-complicate
SEO. Instead, using WordPress and a few simple plugins will cover most of your
requirements.
Perfect UX - In case you didn't know, UX stands
for User Experience and it means that visitors to your site shouldn't need to
click through seventeen pages just to find what they are looking for, a couple
of clicks should take the visitor from one page to another, the design should
also suit the brand (without causing difficulties for the user!).
By carefully planning and implementing your on-page and
off-page SEO, there’s no reason why you can’t thrive in your niche!
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