Introduction to On-Page SEO (‘SEO Basics)

As search engines have evolved its become increasingly important to develop a digital marketing strategy that works. SEO has become a fundamental part of any business plan.

SEO is an important factor for gaining positive results on the major 3 search engines. However, not many are aware that Search engine optimisation can be broken down into several areas. Namely, On-page SEO, off-page SEO.

What Does This Mean

Today, we’re going to assess the difference between the two and explain how on-page SEO works for your website!

On-Page SEO and Off-Page SEO

While on-page SEO assesses all the elements within your website structure - such as coding, technical set-up, user-friendliness, content, and more, off-page SEO is more interested in external factors such as link building, blog posting, video marketing, social media signaling, and other digital marketing techniques. Links from authority websites can be a great way to gain exposure leading to higher rankings.

Why Choose On-Page SEO?

While generating interest and sending people to your website is great, you’ll never see the best results if your website isn't fully optimised. Of the two, on-page SEO is the one in your control, you can create a website that is safe, secure fast loading and looks good with intuitive navigation, but unless you have informative interesting and useful content, who wants to be sent to a website with badly written content, right?

Three Elements of On-Page SEO SERVICES

Interesting and informative Content - When people search on Google, they’re looking for an answer. Can you provide this answer for them? With genuinely useful and relevant content, search engines will see your valuable input helping to push the site higher in the Search Engine Results Pages(SERPS), as long as your content is easy to read, has keywords, and is informative).

Technical Quality - Did you know you can block crawlers from reading your webpages? Without realising, all your hard work could be for nothing as the search engine struggles to index your web pages. We aren't saying you need to get a degree in coding, because people often over-complicate SEO. Instead, using WordPress and a few simple plugins will cover most of your requirements.

Perfect UX - In case you didn't know, UX stands for User Experience and it means that visitors to your site shouldn't need to click through seventeen pages just to find what they are looking for, a couple of clicks should take the visitor from one page to another, the design should also suit the brand (without causing difficulties for the user!).

By carefully planning and implementing your on-page and off-page SEO, there’s no reason why you can’t thrive in your niche!

Beginner’s Guide to SEO (‘WHAT IS SEO’)

In truth, SEO (search engine optimisation) is actually very easy to understand; it’s the process of improving search engine rankings. When searching specific terms on the likes of Google, you’ll be shown a handful of links they think is relevant to your search. For your own business to reach this shortlist of links, Google will consider relevance (your keywords and content) and authority (the number of links you have from other web pages).

Google’s Aim

When thinking about how to rank highly on search engines, we often forget about the perspective of Google themselves; they need to show the most relevant and authoritative links for all searched terms. If the user clicks on the first link and finds what they need, they’re more likely to return and Google has itself a regular user.

In recent years, ‘authority’ has been a big talking point for businesses and it starts with writing brilliant content. Over time, it’s hoped that others will link back to your content, share it on social media, and so on. As Google notices this, the content climbs the rankings because it’s providing value to users (it’s answering questions).

Our Simple Formula

To keep things simple, we recommend the following three steps;

1.      Write genuinely useful and engaging content that features the phrases and terms people use when looking for a service of your kind.

2.      Share the content (and make it easy for others to do the same!).

3.      Even if you think nothing’s happening, keep going.

If you were to speak with an SEO expert today about how SEO works, they would tail off into all sorts of science and confusing jargon. In reality, it’s all about making your website visible and allowing search engines to come across keywords and phrases.

Obtaining Links

While you’re in full control of the content, you aren't in control of who shares and links to your content and this is what worries many. However, natural links will come as you keep producing relevant and informative guides, articles, and blog posts. As time goes by, you can see which types of content get shared more than others and concentrate on these as you move forward.

Conclusion

Before getting started, do a little research and find what your target audience need and want. From here, you can optimise your website, create great content, and allow all readers to share with ease. As you become consistent and your brand becomes a reliable source of information, you WILL see results with your search engine ranking!

Why a Business Should Invest in SEO Services

Benefits of Search Engine Optimisation

Every year, SEO gains in importance for all business models, search engine optimisation is a major factor to be considered when developing a website that is looking to gain visibility, traffic and ultimately sales.

Being well placed on page one of the google search engine results pages (SERPS) for specific keyword phrases related to your business types, helps build a reputation and gains exposure organically across the search engines. If you’re looking to get ahead of the competition, we’ve noted five important benefits of choosing SEO as a part of your digital marketing strategy.

1: Obtain Customers

Why did you create a website? In all likelihood, it was to reach out to customers – You should put together a structured plan to help organise how you will develop and optimise your website to access more customers using proven SEO techniques. When it comes to Return on Investment (ROI) you are likely to find high competition from other competitors also looking to garner traffic through the use of SEO Services, this is why a well-planned marketing strategy is essential before throwing money at both pay per click (PPC) other digital marketing concepts. As a business, an SEO-enhanced website that loads quickly and is easy to use is creating the right environment to turn leads into subscribers customers, and sales.

2: A Simple User Friendly Website for All

Often, when discussing SEO, the topic leads to optimisation for search engines. However, let’s not forget that the term originally also included the process of improving the website for the experience of the users. With a clean website that has clear navigation and relevant clear, concise, quality content, you’ll be able to answer the questions of visitors helping to make your site an authority in its field, this signals to the search engines that your site is a valuable source of reference helping to push up its authority within the eyes of the search engines, your website becomes more valuable as a result.

3. How to Attract and Keep Visitor Attention

Web surfers have a multitude of choices when surfing the net for products or services, if you want to attract clients to your website certain procedures need to be implemented making the visitor feel safe and secure within a user friendly environment by gaining the visitors confidence and providing quality informative content related to products or services being offered. This in turn will help ensure the visitor does not leave your site immediately keeping the bounce rate low.

Today 89% of all searches are through mobile on the go, the priority of a website  should be to ensure it is 100% mobile friendly and fully responsive and works across all web browsers, all pages on the website should load quickly and smoothly.

 When taking payment this should be set up on a secure server using https certification.

 If your website is optimised and the website of the competition isn’t, you’ll be able to exceed expectations and have ‘first dibs’ on all customers looking for a service in your niche.

  

4. Generate Exposure and Brand Awareness

Why do you want to get to the first page of search engine results pages (SERPs)? Very few people tend to scroll past the first page; when was the last time you looked at the second page of Google results, for example? Whether in a local search or global search.

SEO if done correctly will boost your ranking and put your business in front of focused prospective customers. Being visible at the top of the results pages, imprints brand awareness subliminally in the mind of your customers.

Conclusion

Failing to include an SEO Marketing strategy during the development phase may give your competitors a huge advantage, if they have already implemented a Digital Marketing Strategy!

Looking for Advise or an SEO Marketing Plan

SeoGuru are a Full Digital Marketing Agency providing complete SEO Services which include, Pay Per Click (PPC), Google Ad-Words, Facebook Marketing, Search Engine Optimisation (SEO), Video Marketing, Social Media Marketing, Content Creation, SEO Friendly Web Design

Give us a call today for a FREE consultation