What is SEO Content Optimization, how can I use it to help move my website to the top of
the search engines.
Content is king, seo optimised pages
makes use of quality content written for both on-site and off-site optimisation
Quality content that’s written for not
only the reader, but also in a way to garner Google authority, is an important
process when it comes to ranking a website.
SEO optimised content on your website
will prove highly beneficial for your business as long as you comply with
Goggles requirements when writing and applying content to your website
A major benefit of SEO optimised
content is in helping a website achieve higher rankings in the search engines
results pages (SERPS) such as Google Bing and Yahoo.
As can be seen below, there are many
other benefits from the process of SEO. It’s a well-known fact most people use
the internet in search of products and services they require.
By ensuring your content includes the
relevant keyword phrases related to services or products you are selling, will
signal to Google exactly what your pages are about, further helping the search
engines to index those pages for the keyword phases you want to be ranked for.
Ideally, when it comes to SEO optimized
content pages for your website you must ensure pages are not saturated (Keyword
Stuffed) with keywords that your potential customers are using to search for
online.
If you saturate page content with
multiple keyword phrases, this will be picked up on the next bot crawl by the
search engines and single the page out for a closer inspection which could lead
to a penalty, this could be a simple drop in page rank, or as severe as
excluding the pages from the search engine results pages, meaning the page
ranking is removed altogether.
Websites tend to be ranked by search
engines on how fresh the content on them is, how many pages of content are on
the website, how much content is on a page, if the content is unique and many
other ranking factors.
Certainly having well scripted SEO web
content that potential customers find easy to read and captivating is the best
way of helping to get your site ranking well within the search engine results
pages
Informative quality content will help
to attract visitors to your website giving your pages more authority. This in
turn, will help to instill confidence in prospective clients who land on your
webpages, that you are an authority in your chosen field
In all likelihood, you will find that
those who have been directed to your site and read what you have to offer are
more likely to purchase from you, of course this will help to attract more
visitors to your site and in turn this means that your site will then start to
show higher up within search engine.
