If you do not know how a website receives
their organic ranking position within the Search Engine Result Pages (SERPS),
then read on:
An SEO
Company or Agency employ professional people who are experienced in helping
to progress a websites ranking performance, by optimising pages of a website,making
them search engine friendly for the search engine robots to crawl, bots are
small software applications that constantly crawl millions of website pages every day. Optimising a website helps
search bots categories webpages, index them into correct categories readily
available to be displayed on a web searchers request.
To get a website ranked at the top of
the search engine results requires skill sets in several seo areas to achieve
the desired results.
An SEO Companies would usually check the following whilst working on a website
•
Keyword Analysis:(Keyword
Phrases related to your products or services)
•
Baseline Ranking Check: (Check
Current Keyword Ranking before SEO Commencement)
•
Critical Website Analysis: (An
overall check of all web pages, code, speed and security)
•
Back Link Analysis: This is
critical, to check any previous work undertaken to weed out any google
penalised links, poor quality links, un-themed (Unrelated) links etc:
•
Competitor Analysis: To review
competitor on-page, there backlink structure and back link quality
•
Duplicate Content Check: Check
content has not been used elsewhere, either on the site in question or across
the internet on other sites
•
Google Penalty Check: to Remove
any unwanted links deemed by google as poor and penalised
•
Canonicalization: A canonical html tag that signals to the search
engines that a specific URL represents the master page copy.
•
HTTPS Security Check: Google
now view this as a must have and will begin using https as its newest ranking
signal, its recommended using https for added website security
•
Meta Tag, Header Tag, Title
Tag, Alt Tag, Description Optimisation, Doc Type Check
•
Existing Page Content
Optimisation Checks and Recommendations
•
Image Size Optimisation Check
•
Robots.txt File Check
•
XML Sitemap Check
•
Page Structure, Page Depth,
Navigation Analysis & Recommendations
•
Internal Linking & Anchor
Text Optimisation Check
•
Search Engine Friendly URL's (if
mod rewrite used)
•
Website Speed, Page Load time,
Page Size
•
Webmaster Tools - Crawl Error
Resolution Check (Access to Webmaster Account Required)
•
Favicon, http Redirects, http
Header Check
•
Domain Authority, Page
Authority Check
These are some of the many Tasks done by an SEO Company during the course of the Project
A SEO Company may require access to the website admin panel to modify content, Meta tags, alt image tags etc, plus access if available to Google analytics and webmaster tools, if you do not have these in place these can be installed by the seo agency you employ
