In truth, SEO (search engine optimisation) is actually very
easy to understand; it’s the process of improving search engine rankings. When
searching specific terms on the likes of Google, you’ll be shown a handful of
links they think is relevant to your search. For your own business to reach this
shortlist of links, Google will consider relevance (your keywords and content)
and authority (the number of links you have from other web pages).
Google’s Aim
When thinking about how to rank highly on search engines,
we often forget about the perspective of Google themselves; they need to show
the most relevant and authoritative links for all searched terms. If the user
clicks on the first link and finds what they need, they’re more likely to
return and Google has itself a regular user.
In recent years, ‘authority’ has been a big talking point
for businesses and it starts with writing brilliant content. Over time, it’s
hoped that others will link back to your content, share it on social media, and
so on. As Google notices this, the content climbs the rankings because it’s
providing value to users (it’s answering questions).
Our Simple Formula
To keep things simple, we recommend the following three
steps;
1. Write
genuinely useful and engaging content that features the phrases and terms
people use when looking for a service of your kind.
2. Share
the content (and make it easy for others to do the same!).
3. Even
if you think nothing’s happening, keep going.
If you were to speak with an SEO expert today about how SEO
works, they would tail off into all sorts of science and confusing jargon. In
reality, it’s all about making your website visible and allowing search engines
to come across keywords and phrases.
Obtaining Links
While you’re in full control of the content, you aren't in
control of who shares and links to your content and this is what worries many.
However, natural links will come as you keep producing relevant and informative
guides, articles, and blog posts. As time goes by, you can see which types of
content get shared more than others and concentrate on these as you move
forward.
Conclusion
Looking to hire expert Digital Marketing Agency Uk services for your business to increase your online presence in an effective manner, L2N is the perfect available option for you in this regard. We are offering proficient digital marketing services to companies in UK, USA and Canada.
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